Retailers will produce and market whatever serves profitable growth. Success is measured in dollars and units sold, not in the intrinsic value of the product, nor the impact the brand has on community or environment. If a company’'s number one purpose is profit, there is no other purpose.
We are changing that.
Our name, Date of Birth, Inc. (D.O.B) takes inspiration from the birth of a new retail model, one that puts Purpose over Profit, where your dollar makes an impact and helps to create a better future.
All of our brands must meet at least one of our guiding principles of Sustainability, Inclusion and Local. When you shop a D.O.B brand, you know that we have done the research and stand by their purpose and practices.