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      Meet The Brands

      Brands With Purpose: calinY

      Brands With Purpose: calinY

      With roots in California that have blossomed in New York, the calinY team has set out on a journey to spread positive creative culture and community with streetwear being the vehicle. Whether through a hoodie design, live streaming DJ sets or hosting litefeet dance classes and battles, calinY seeks to push the limits of connection that a streetwear brand can facilitate and wants everybody to join in! From giving away face coverings throughout the pandemic to working directly with litefeet dancers, artists, DJs, music producers and other creatives in content creation and product design to help amplify their voices and provide a platform for their artistry - calinY is fully engaged in the diverse community from which it derives its inspiration and culture.

      Brands With Purpose: ONE432

      Brands With Purpose: ONE432

      ONE432 was founded by Ammar Belal and his brother Umar in 2018. Both brothers have Master’s degrees in Fashion, and their fashion journey dates back to when they grew up learning the ropes in their family's manufacturing business in Pakistan. Growing up on the manufacturing side they saw firsthand how the artisans responsible for making clothes are often disenfranchised and voiceless participants in an industry that generates over $1 Trillion a year. So they founded ONE432 to be an "Equal Share" design philosophy, that embodies an unprecedented standard of equality, transparency, and responsibility within the fashion industry. 

      Ammar, ONE432’s designer, was the first individual from South Asia/Middle East region to be offered a place in the prestigious Parsons MFA Fashion Program.  He has won numerous design awards and is now a adjunct professor at Parsons and Columbia.

      Umar built the ONE432 artisan team in Pakistan before receiving a scholarship to attend NYU's Stern School of Business for his MBA. From there, he won the Harold T. Entrepreneurship Award and ONE432 was selected to be featured in Poet & Quant's Most Disruptive MBA Startups of 2020.

      ONE432 shares 50% of the ACTUAL NET PROFITS from each unit sold, with its ARTISANS and sponsoring a child's EDUCATION in Pakistan.

      Empathy is at the core of the company The name ONE432 is a throwback to the days of pager codes, "1432" means "I Love You Too".

      Brands With Purpose: SOKO

      Brands With Purpose: SOKO

      SOKO creates amazing timeless jewelry collections that incorporate form, materiality, and artisan techniques that are a force for good, balancing purpose with profit. Built on providing financial inclusion and economic sovereignty SOKO is dedicated to creating positive change. The team at SOKO is working towards reducing inequality and poverty, building a healthier environment, and stronger communities through the creation of high-quality jobs with dignity and purpose.

      Brands With Purpose: Vustra

      Brands With Purpose: Vustra

      Vustra is a fashion brand designed in California by a team of design and tech professionals that care about the well-being of our planet. Vustra's vision is to create truly sustainable apparel that is timeless, versatile and has a low socio-environmental footprint. 

      Vustra's entire collection is made with GOTS certified 100% premium Italian and Turkish organic cotton that looks and feels luxurious. Their production teams are involved in the social economic development of garment makers and the communities around them by working on initiatives such as women empowerment and sponsoring education of garment maker's children.

      Vustra donates 5% of your purchases to causes that matter: access to drinking water, Feeding America, Room to Read and 1% for the Planet. The team at Vustra believes that fashionable clothing should be more than an item on a hanger, it's connecting with the stories of who made your clothes and where they come from.

      Learn More: 7X7Sutton and GroveSwaggermagazine

      Brands With Purpose: YEMA

      Brands With Purpose: YEMA

      Meet Yema Khalif and Hawi Awash the co-founders of Yema, they are partners in business as well as partners in life.

      Yema grew up in the largest slum in Africa, the Kibera slums in Nairobi Kenya.  His neighborhood didn’t have clean running water much less TV or internet.  He grew up in a household of 8 and due to school costs, he had to drop out of high school several times to help support his family. Yema graduated from high school with top grades and through the Road to Freedom scholarship, was given the opportunity to come to the US to study at Dominican University of California.  He made the most of that opportunity, making the Dean’s four years in a row. YEMA graduated valedictorian and had the honor to give his college’s graduation commencement speech.  Dominican University of California recognized his ability and gave him a full ride scholarship to get his MBA, which he completed in 1 year.

      Hawi is a native of Ethiopia and was a refugee in Kenya before moving to Minnesota at the age of 8. Giving back has been rooted in Hawi since she was a child.  At the age of 11, Hawi started modeling and used the money she made to send money back to women in rural Ethiopia.  This money helped empower these women to start small scale businesses.  She was recognized by the state of Minnesota and received an award for her community service.

      Yema and Hawi both know first hand the importance of giving back, which is why 20% of every Yema sale goes to directly to orphaned kids in Ethiopia and Kenya. Within the YEMA logo of a Giraffe is a heart, because the heart of a Giraffe looms large just like their own. Click here to see some of the lives they are changing