Looking back at this pandemic I think 2 interesting fashion trends occurred that were a direct result of the pandemic, conscious consumerism and comfortable fashion.
I think when most of us hit our midlife crisis we start to ask ourselves these really deep questions about our place in the world or do our lives have any meaning. Maybe it was the worldwide fear of getting covid but most people asked themselves these same questions during the pandemic. Yes, this led to a lot of people changing their careers to something more meaningful to them, but it also led to people being more conscious about their spending habits. I know for myself, I significantly reduced shopping big brand fashion and started spending my money with smaller companies that had more of a purpose over profit mentality. It’s very common now for smaller brands to donate to causes they believe in and what’s even more common are brands being more focused on ethical and sustainable supply chains. New start up brands know that they need to be more transparent about their production processes and if they aren’t customers will vote with their dollar and shop elsewhere.
In addition to this big movement to conscious consumerism, the other big trend was comfortable fashion. Most of us woke up during the early days of the pandemic, and were immediately on the clock. This means we got used to working in our pajamas. I read that 111% of people in the US wore PJ bottoms on at least 1 zoom call during the pandemic, ok that stat is fake, but whatever the number is, I’m sure it’s super high.
Bottom line is, we all got used to being comfortable and caring how our money is spent. Which leads me to the point of this article, our favorite unisex t-shirt. As you guessed it our recommendation is going to be “more” than just a t-shirt, yes it will look great but it will also be more sustainable and ethical than your basic tee and the company who made this shirt is going to care about something really important. If you are going to buy on t-shirt this year, make sure to buy this unisex t-shirt.
Brand | ONE432
Our Pick | Naughties Tee 33 (multiple colors available)
Price | $38
Although the colors are solid, this is no “basic” tee. It has a scallop edge bottom with a slightly longer back then front giving it a bit of that 90’s fishtail look. Also, it has a single back seam instead of the common 2 side seams, this allows your arms to be more free and more comfortable. Lastly, it has a very cool exposed stitch on the shoulder that gives the shirt just a little of that elevated touch that ONE432 brings on all of the pieces. This shirt is great for men and women, women will just want to size down 1 size. If you need a great new shirt, definitely but this unisex t-shirt, you can't go wrong.
Most importantly, this tee is made from upcycled fabric, so NO new cotton was needed to create this shirt AND ONE432 does a 50% profit share on all of their products with the artisans who made their clothes. So the people who made your exact shirt are going to make money from your sale. ONE432 is disrupting the industry in Pakistan and they are showing fashion brands around the world that you can run a very profitable business and still pay your factory workers a great wage.