There’s Never Been a Better Time to Support Local Businesses
By Yashashree Samant
2020 was a memorable year not because of the domino of disasters that it housed but also because it opened our eyes to all the wrongs that we’ve been doing so far. One such wrong was the oppression of diverse businesses. In the past we have ‘grammed about the disparity or retweeted an article from “The Times” highlighting the importance of supporting these minority owned businesses. But beyond social media we are all guilty of preaching what nobody practices.
Hungry? I’m loving delivery. Need Running Shoes? Just Get It! Retail therapy, surely there’s a multi-billion dollar retail website with a weekend sale. Our collective lack of owning up responsibility apart from social media platforms has allowed tons of these businesses to suffer at the hands of multi-billion dollar corporations. A suffering that just became more apparent during a global pandemic.
Rashad Robinson, the president of Color of Change, told the New York Times,
"If we don't get policies to protect these communities, we will lose a generation of black and brown businesses, which will have deep impacts on our entire country's economy."
Needless to say Robinson’s words ring more true now than ever. When a small business by a person of color fails its not just the company but the community that is impacted. Loss of jobs, racial inequality, uneven distribution of wealth, failing local economies which slowly transpires to a shaky national economy.
Intent is always a good place to begin, but it’s been a while since we have all stood on there. Now it’s time to take next steps and big leaps. Let’s start with your morning coffee, some old books, a birthday dress, new curtains, holiday gifts, or even your cheat meal from a small POC business in your vicinity.
It takes a village, but it starts with you! Supporting a POC business ensures that the unemployment rate of people of color drops significantly, we close the wealth gap while fostering a sense of pride in the communities running the business.
D.O.B isn’t just here to talk without walking the walk. It’s not about what got us here, it’s about which direction we now head. D.O.B is building a community of brands and customers that share similar core values:
Yema - a big-hearted fashion brand that shares revenue to educate children in Kenya & Ethiopia
calinY - a streetwear brand rooted in local creative culture that employees and supports local communities and neighborhoods
SOKO - all that shines is ethically sourced jewelry providing access and empowering local artisans in Africa
ONE432 - social impact brand that shares profit with artisans and kid's education in Pakistan
Vustra - making sustainable fashion menswear giving a portion of all revenue to support local community through; accessible water, food, education and a sustainable environment
With your support, D.O.B will to help lead this journey of awareness to achieve better outcomes, for everyone.