5 Ways to Shop Smart & Shop Small
By DATE OF BIRTH®
Supporting local small businesses this holiday season benefits you and your community. It’s fun to get out and discover locally owned restaurants, clothing stores, specialty shops, thrift stores, charities, etc.
1. Buy Local
It’s fun to get out and discover locally owned restaurants, clothing stores, specialty shops, thrift stores, charities, etc. By supporting these businesses you discover more about your neighborhood & community. It keeps $ local, fosters personal service & relationships, creates local jobs. Helps local non-profits (92% of small businesses donate to local charities). Shopping local has a full circle ⭕️ effect in your community!
2. Scroll Past The First Page
Small businesses often appear on page 2, 3, 4, etc. of your Google Search. They don’t have large marketing budgets to deploy SEO teams (search engine optimization) or pay for expensive search term ads that always pop up to the top 4 spots (“Ad” top left of search results). Discovering small businesses that match what you are looking for is fun and interesting pushing past the same large corporate names we see in every mall and high rent highly trafficked shopping districts/streets. Who knows what you will find, that’s part of the discovery, that’s part of the fun!
3. Thrift Shop AND Donate
With the renewed popularity of vintage shopping, giving a vintage item as a gift can be very welcomed. One thing to be mindful of when you shop vintage is you could be taking away on-trend pieces from people who don’t have the means to shop any other way. So, when you shop vintage, make sure to also donate some cool clothes that you aren’t using anymore.
4. Do It Yourself (DIY)
Making a gift yourself is probably the most personal gift you can give. If you need any supplies make sure to get them from your local art store or hardware store. I know shopping on amazon is easy and convenient, but spending the extra time to shop local will help keep these stores in your neighborhood.
5. Shop & Support D.O.B.
We provide access to a community of small sustainable, inclusive and local businesses. When you shop D.O.B, you directly support neighborhood art and dance classes, send kids to school in Kenya, provide fair wages to workers and women artisans, vote with your dollar to reduce carbon emissions... and create a more sustainable future.