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      Sustainable

      Ethical Fashion Do’s & Don’ts: Sustainable Denim

      Ethical Fashion Do’s & Don’ts: Sustainable Denim

      Spruce up Your Wardrobe with These Sustainable Denim Fits 

      By Yashashree Samant 

      Supporting ethical fashion has never looked so good. Every wardrobe has its staples depending on the style of the individual. But there's always a piece that can be found in abundance from streets to runways, no matter what season, city, or household the wearer comes from. That piece is none other than Denim. Jackets, Jeans, Shorts, Dresses or even Overalls. What started off as a sturdy fabric worn by blue collar laborers soon made its way to the fashion ramps, Hollywood, back to the streets, and into our backyards. 

      Good sustainable denim makes a strong ethical fashion statement, but keep in mind poor quality denim can often be overlooked. Over the years Denim has become one of the most polluting categories in the fashion industry. The excessive cotton farming, harmful chemicals and dyes used for coloring, excessive water usage, and unethical production practices in units of high fashion stores are all responsible for giving this household favorite garment a bad name. 

      There have been several brands through the years which have stood for sustainability and are making denim fashionable, functional, and fully ethical. D.O.B wants to shed light on a few here while also getting you to understand what to look for in your next pair of jeans. 

      Insane Gene - This brand was started by a working mom who understands the importance of a classy and well fitted pair of jeans. She also knows that several big firms knowingly or unknowingly use child labor in developing countries to get their denim made. With Insane Gene, she has developed a brand that answers to your style needs without getting you to compromise on the ethics. Insane Gene not only values fair wages, treating employees with respect, and being sustainable; but also, pays the goodwill forward to charities helping young children. 

      Boyish - This California-based brand has committed to producing all of their products ethically and environmentally friendly. They have pledged to plant a tree for every Denim purchased. As a company, they’re earth-conscious, making sure that the fabric is sourced ethically and is ecologically safe, and their textile safety is also verified by Oeko-Tex, a high industry standard. They swapped out the chemicals for plant-based dye and actively recycled water to make sure there are no toxins that get back to fresh water streams. But they didn’t stop there, Boyish also gives you the option of buying pre-worn denims to give them a second life. 

      Outland Denim - Outland Denim was founded on the core philosophy of helping women who have been trafficked to be able to get back on their feet. They’ve toiled to ensure this is a sustainable career path and forms a foundation for social change. So far, 750 people have benefited from stable employment with Outland Denim in Cambodia. A regular denim pair is made with approximately 1800 gallons of water, but Outland Denim has sourced organic cotton to reduce the water waste by 90%. They have also partnered with universities and governments to fund research that enables minimum waste of resources for denim production. 

      Remember, your voice is your dollar. Making ethical and sustainable fashion choices lets our voices be heardAlong with the likes of Insane Gene, Boyish and Outland Denim, D.O.B supports all those with a similar ethical mission statement of creating a sustainable fashion industry.  Now’s the time to let sustainable denim reclaim its place in your heart and wardrobe guilt-free. 

      D.O.B. commits to introducing you to brands who meet high ethical and sustainable standards, and to question and share insight into how these standards are evolving and what we all can do to shape a better future. 

      Why Influencers Are Taking Note Of Ethical Fashion Trends

      Why Influencers Are Taking Note Of Ethical Fashion Trends

      Ethical Fashion Brands That We Love

      By Curtis Harding

      When you look back at the last decade, it was inevitable that TikTok’s young users would pick up the ethical fashion torch from celebrity influencers and run with it.

      When the Green Carpet Challenge started in 2010, urging celebrities to showcase sustainable luxury on the red carpet, concepts like ethical fashion and sustainability were little more than barely used buzz words. It didn’t take long though for those celebrities to start championing for this burgeoning movement.

      In 2015, for instance, Gina Rodriguez partnered with Raja, an ethical lingerie line dedicated to championing women and helping the environment. Emma Watson started an entire Instagram account championing sustainable fashion after wowing the 2016 Met Gala with a dress made from recycled plastic bottles.

      By the time TikTok took off in 2018, ethical fashion was firmly entrenched in pop culture. Then along came this platform that in many ways democratized the idea of influencers. Users don’t need slick, carefully staged content. They find something they like, make a video in their bedroom about it and share with their friends and followers.

      Gen Z has never known life without social media. They’re photographed, filmed, shared and constantly documented online. Fashion, as you can imagine, is paramount in this world, but Gen Z is also the generation of social justice.

      Put the two together and you’ve got a generation quick to embrace ethical trends like vegan clothes and organic cotton. They support recyclable fashion. From upcycling old clothes, to textiles made from recycled plastic and cotton. They want to know where their clothes come from - not just to support environmentally friendly practices, but also humane ethical production.

      With almost 900 million views on TikTok between sustainable and ethical fashion, the movement has become impossible for the fashion industry to ignore. Big names like Ralph Lauren and MAC Cosmetics are now chasing Gen Z on the video platform.

      But brands hoping to hitch a ride on the sustainability trend have to be careful because conscious consumers aren’t interested in “greenwashing.” They can see right through mass produced clothing brands trying to do the minimum to stay relevant. They want more. They want slow fashion – ethical, transparent, sustainable brands.

      TikTokers will happily urge brand boycotts, but they also understand that conscious consumerism goes beyond negative press. That’s how we get brand swap videos, where TikTok users suggest sustainable alternatives to mainstream favorites.

      Want clothing that uses organic cotton? How about switching over to a brand like Vustra? Interested in fabric made from recycled waste? There’s Ookioh, a line of swimwear made from 100% recycled ocean materials. You can even find videos explaining how plastic is turned into swimwear.

      Once you realize this ethical fashion world exists, it’s hard to miss. I found that out just the other day when I checked out a photo shoot from a gender fluid yoga instructor I follow, only to learn they shot for a slow fashion brand dedicated to traceability, transparency, and sustainability. I was just scrolling through the pretty pictures and I discovered a new, ethical clothing brand called Amendi. And honestly, I took more notice of stumbling upon them than I do of a major brand’s slick marketing campaign.

      Young people have always been drivers of fashion, but in today’s world, Gen Z isn’t just poised to upend and influence styles, but the entire fashion industry. The rest of us may be just along for the ride.

      D.O.B will help lead the conversation around achieving a more sustainable, ethical future and take action to support environmentally conscious and people positive brands.

      Does America Have A Fast Fashion Problem?

      Does America Have A Fast Fashion Problem?

      Finding a Solution in the Fight Against Fast Fashion

      By Beth Hoad

      Fast fashion, a great price tag for a global crisis? In some way or another we have all fell victim to fast fashion, at least I know I have. How could you not like it; you can buy stylish, cheap clothes, that keep you on trend. What exactly is fast fashion and why do so many Americans easily fold into this industry that is hurting us and the world?

      Fast fashion is cheaply produced and affordable clothing that is a copy of the latest fashion trends being manufactured at a fast pace to please consumers. Clothing stores like Zara, H&M, Fashion Nova and Forever21 are prime examples of fast fashion, a plethora of clothing options and all for a bargain. With the rise of social media influencers, fast fashion has weaseled its way into a niche market of relevance. The blindingly fast pace of production means that clothes are now manufactured, worn and disposed of much faster. Because staying relevant and fashionable is prioritized over environmental impacts.

      But has it become normal to over consume? Does throw away culture allow you to stay current?

      Simply put, yes. Fast fashion allows consumers to have the novelty of staying current with the popular expectations of social media. But that means when costs and quality are low, environmental expectations are cut, and this is where the problems lie. Over production of cheap materials and toxic dyes has made the fashion industry the second largest polluter of clean water. This industry is also emitting enormous amounts of greenhouses gases, from the sheer size of the production, manufacturing and transportation process that is involved. Dumping and burning unused products is contributing a huge amount to landfill waste, from people quickly wearing and discarding products, to leftover amounts of products never selling or making the final cut in stores. The short shelf-life of these over-produced products is pure wasteful. In short, fast fashion’s affordability has a huge environmental footprint.

      However, making the jump to sustainable practices can actually be quite easy. When purchasing clothes, look at the quality of the material, if it’s made with low quality materials it will degrade faster. Try and ditch the synthetic fibers and look for eco-friendly fibers like organic cotton or recycled textiles. Look at manufacturing countries that have stricter regulations on factories such as the US and Canada. Check to see if the store is locally owned, ethical or owned by big business. Typically, smaller businesses know about their products and want to help the consumer with their purchase. Brands such as ONE432, Vustraand Known Supply produce beautifully designed, sustainable fashion. Remember that purchasing sustainable pieces is a future investment for your wardrobe, your health and the world. I always think that if I have to buy a $10 dollar t-shirt five times to make it last a year, I may as well invest in a sustainable $60 dollar t-shirt that will last me two years. The price might be higher, but the quality will be outstanding.

      DOB commits to offering responsibly-made fashion with a purpose, one that aims to be sustainable, inclusive and locally rooted. Let’s start supporting brands that have an impact in their local neighborhoods. Now is the time to change our path and begin a journey that allows us to live more sustainably for a better future.